Category Archives: Marketing and promotions

BowTie Cause

What lockout? Dhani Jones and the BowTie Cause still making it happen

We came across a great piece by Jennifer Birn at Tonic.com* about NFL player Dhani Jones and his BowTie Cause.  The piece was timely – right before Father’s Day –…

Top 10 Responsible Sports Moments for 2011 – start “tracking” the news

* Liberty Mutual Insurance Teams Up With Positive Coaching Alliance to Honor “Top 10 Responsible Sports Moments” for 2011 PR Newswire BOSTON, April 21, 2011  /PRNewswire/ — After St. Mary’s…

badmitton_small

GAMECHANGERS|Sports Micro-Venture Fund – microfinancing CAN change the game

Since the pioneering efforts of Muhammad Yunus and the Grameen Bank, the idea of microfinance has captured the imagination and attention of individuals, organizations, and companies in the development world….

Barcelona jersey

Sports sponsorship “practice” that can be perfect

We have seen a major rise in sponsorships/partnerships involving teams, leagues, and organizations and a host of charitable, humanitarian and other socially-related causes. Those are efforts that we highlight here…

Negro League stamps

A tip of the baseball cap to the past, present, and future

The Negro Leagues were a source of incredible talent, pride, and opportunity for African-Americans who were excluded from pro baseball for decades. The late 1800s and first half of the…

Trees

Green Bay Packers plant roots on and off the field

A positive trend over the past few years is the use, by teams and individuals, to tie in performance on the field of play with a socially responsible effort off…

Racing to a finish line where everyone wins

Pepsi has invited three obscure (joking!) NASCAR drivers to take part in a friendly competition via its Pepsi Refresh Project. The three drivers are teammates on the Hendrick Motorsports team…

Beard-A-Thon

Growing a beard? Sounds good to me!

The National Hockey League (NHL) playoffs began last week and in addition to goals, hard hits, the occasional high-sticking, we are guaranteed to see…facial hair. What? Beard-a-thon ® is the…

Recognizing the "All-Stars Among Us"

We at Sports Doing Good aim to recognize the good that goes on in and around sports, whether that involves individuals, teams, companies or non-profits.  We hope that others are…

fitclub34_0

A rewards program with short- and long-term benefits

Paul Pierce is many things – All-Star basketball player, NBA champion, rich and  famous. He is also a “regular” person who has experienced challenges like most people who don’t play…