Category Archives: Marketing and promotions

DM – Front and Center

I don’t highlight Dikembe Mutombo because he is a fellow Georgetown grad. That’s just a nice coincidence. (Go Hoyas!!) Dikembe is a model athlete and citizen and his impact on…

Oceanic Bank Football Talent Hunt

Oceanic Bank International Plc in Nigeria is sponsoring a soccer/football talent search that it feels will not only help uncover great talent for the country’s soccer efforts in the future,…

Adonal Foyle on tour

We recently included a news item about NBA player Adonal Foyle and two others being inducted into World Sports Humanitarian Hall of Fame. Unlike other Halls of Fame, inductees can…

The NFL and Breast Cancer Awareness

Great job by the League in building this campaign. This past weekend was the most high profile part of the campaign but this is a comprehensive effort that should make…

Commercially supported campaigns – Lady Foot Locker

It is not all about donations. We have seen a trend, thankfully, of giving people the chance to buy products they can really use and at the same time contribute…

Frank Lampard and Thierry Henry to front PepsiCo's anti-obesity ads

I like the partnership between government, corporate, and individuals to bring attention to this issue. You can find the full article by Mark Sweney at The Guardian at http://www.guardian.co.uk/media/2009/oct/05/frank-lampard-anti-obesity, with…

Filling seats with very happy fans

Several players from the NBA’s New Jersey Nets have purchased several hundred full-season ticket packages, from which tickets to the games will be distributed to literally dozens of youth groups…

Something the "pros" should learn

There is a lot of discussion taking place in European professional soccer (football) about a “financial fair play” plan that would actually tie spending to revenues. Such an idea about…

Hamilton slows down and makes a stop at Homeless World Cup

Big news from the Homeless World Cup in Milan. Formula One Champion, Lewis Hamilton, one of the most popular athletes in the world, will be stopping by the event tomorrow…

NBA's Wizards – Goin' Back to China

I admit I was trying to work off of LL’s “Goin’ Back to Cali.” Great song and video. The Washington Wizards, who visited China in 1979 when they were known…