Category Archives: Marketing and promotions

Red Sox take a swing at hunger in Lawrence

Several members of the team signed up to support a local food bank. The shirts sold raise awareness and dollars, and hopefully spur others to action. The full article can…

Run for a Dream

Great opportunity for those interested in running a marathon and a great model for those organizations looking to attract donors in a creative way. To learn more about Run for…

WNBA and its week of activities around Breast Health Awareness

(From SportsBusiness Daily, 8/21/09.)  The WNBA will host a series of events beginning Sunday to generate awareness about breast cancer and raise funds to help fight the disease. Efforts will…

Enhancing the World Cup atmosphere – inviting true fans

The following news item comes from Reuters. The full article can be found at http://www.reuters.com/article/sportsNews/idUSTRE57D3AR20090814, with an excerpt below. S.Africa’s poor to get free 2010 World Cup tickets Fri Aug…

Annual Shrine 100 Race for Shriners Hospital with Ray Evernham

You can find other racing/NASCAR charity related events listed at http://www.jayski.com/pages/charities.htm#shriners. Ray Evernham is getting back behind the wheel to help raise funds and awareness for Shriners Hospital. Evernham will…

USA Football Named “Official Youth Football Development Partner” of NFL and NFLPA

USA Football Named “Official Youth Football Development Partner” of NFL and NFLPA: NFL & NFLPA recognize August as “USA Football Month” as America prepares for football season August 11, 2009….

WNBA Breast Health Awareness program, and more

From Street & Smith’s SportsBusiness Daily’s Closing Bell, Aug. 7, 2009 “WNBA Lynx players will wear commemorative pink jerseys, shorts and shoes during their home game Friday against the Sun…

Minor League Team, Major league contributions

The Frontier League’s Traverse City Beach Bums had a nice run on and off the field in the past week. Along with putting together a winning streak, the team organized…

Another MLB team, another week of high-profile charity

Hopefully this will become a trend. Following in the footsteps of the Yankees’ HOPE Week initiatives, the Chicago White Sox are holding a week of fundraising activities, starting today and…

New Balance Foundation Marine Mammal Center

New Balance Foundation Marine Mammal Center Opens at New England Aquarium Please visit http://www.neaq.org/about_us/center_opening.php to see a slide show of the opening earlier this month. BOSTON – In celebration of…