Saturday Summary – Compilation of this week’s stories (Feb. 22 – 26)

Monday, February 22

Two conferences – 2-week notice
March 8-10, 2010
2010 International Conference on Sport and Society
Conference will be held at the Univ. of British Columbia, Vancouver, Canada

March 8 – 10, 2010
Global Sports Forum 2010
Barcelona, Spain

The Power of Soccer, Literally…
Story about SoCcket, a soccer ball being developed by four Harvard classmates that generates and stores electricity during normal game play. After the ball is used, the stored electricity in the ball can then be used to light an LED lamp, charge a cell phone or battery.

2010 World Cup gets a little Greener
We highlight Yingli Green Energy’s partnership with FIFA where the company will become an official sponsor of the 2010 World Cup. The company is a leading solar energy company and one of the world’s largest vertically integrated photovoltaic manufacturers. And like many sponsorship deals being struck now, it involves the sponsor being able to showcase by actually helping run the event. Yingli will support twenty of the event facilities by providing solar panels and renewable energy technologies.

Tuesday, February 23

Race for the Green
We highlight the emerging concept of green racing, in which the traditionally unfriendly world of auto racing is adopting policies and programs to reduce its negative impact and actually try to reach a net positive position.

Marathon organizers get the Gold
We featured the recent awarding of a green certificate to the Big Sur Half Marathon on Monterey Bay. The award was bestowed by the Council for Responsible Sport – a nonprofit committed to raising the level of environmental and social responsibility in sporting events – based on the event’s implementation of pre, during, and post race environmentally-friendly programs.

Wednesday, February 24

1Goal is all it takes – Part I
This is the first of two stories about 1GOAL. 1GOAL is an initiative to mobilise support fulfill promises of many world leaders to provide education to people all around the world. 1GOAL is run by the Global Campaign for Education and is part of a large global education initiative: the Class of 2015, The campaign, launches on April 20th 2010 and will run up until the World Cup final on July 11th will engage and mobilise the World Cup audience through films, digital & print channels globally, involving some of the biggest Broadcasters, Sponsors, Players, Teams And Nations In The World.

1Goal is all it takes (with the help of a mobile phone!) – Part II
In our second story, Queen Rania Al Abdullah of Jordan joined the GSMA to announce the 1GOAL: Education for All mobile campaign. The GSMA is an association of the world’s largest mobile phone operators. The GSMA & 1GOAL will provide the marketing tools and innovative football-related content to operators and others in the mobile ecosystem that support the campaign in the lead up to the 2010 World Cup.

Thursday, February 25

Sports, tourism, and social responsibility in the Kingdom
We highlight two efforts taking place in Saudi Arabia that aim, in part, to elevate the field of social responsibility in that country. Both of the examples provide involve sport, with the causes ranging from the caring of orphans to breast cancer awareness.

Friday, February 26

A billion bicycles
We feature here a major event taking place in India involving sports marketing companies, Bollywood celebrities, individual supporters, and corporate sponsors. The event is a wonderful example of sports and development and of India’s growing sophistication with respect to sports business overall. Putting together an elite event, tying it with a grassroots movement, incorporating social media and sponsorship to promote and fund the event, and to promote a worthy cause – in this case, cycling and healthy living – reflects a growing appreciation of the commercial and societal power of sport.