Tracy McGrady Switching Uniform Number to Promote Darfur Initiative
From SportsBusiness Daily’s Morning Buzz, July 13, 2009 Rockets G Tracy McGrady this week is expected to announce that he is changing his uniform number from No. 1 to No….
With Fame Comes Power for Global Sports Stars
http://www.nytimes.com/2009/07/11/sports/soccer/11iht-hughes.html July 11, 2009 Global Soccer With Fame Comes Power for Global Sports Stars (excerpt) By ROB HUGHES LONDON — The sporting superstar has reached a level of global recognition…
Sports philanthropy tied to branding, bottom lines
More sports organizations nationwide are engaging in philanthropy, their charitable work intricately tied to building their brands and complementing their business strategies, according to the preliminary results of a national…
Economy shouldn’t change attitudes on social entrepreneurship
Economy shouldn’t change attitudes on social entrepreneurship First published April 06, 2009 in Street & Smith’s SportsBusiness Journal, http://www.sportsbusinessjournal.com/article/62169 Social entrepreneurship, often associated with corporate socially responsible behavior, is the…
NASCAR'S Hendrick Donates Ten Cars To Good News Garage
NASCAR’S Hendrick Donates Ten Cars To Good News Garage (excerpt) As Hal Colston chatted with Oprah Winfrey about his brainchild program, Good News Garage, he got a big surprise: Rick…
FC Barcelona fulfilling a social responsibility
Originally published at The Hindu, Feb. 13, 2009. http://www.hindu.com/2009/02/13/stories/2009021355841800.htm FC Barcelona fulfilling a social responsibility (excerpt) – A. Joseph Antony ANANTAPUR: Joan Laporta I Estruch is President of FC Barcelona,…
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