Sports philanthropy tied to branding, bottom lines

More sports organizations nationwide are engaging in philanthropy, their charitable work intricately tied to building their brands and complementing their business strategies, according to the preliminary results of a national study released by Northeastern University’s Center for the Study of Sport in Society.

Full article from Boston Business Journal at http://boston.bizjournals.com/boston/stories/2009/07/06/story9.html?b=1246852800^1854950&ana=e_vert.