A FIFA Hat-trick at Clinton Global Initiative

We have seen soccer/football used by many organizations around the world as their sport of choice to connect with communities, especially young people, to bring joy and messages regarding health, gender equality. FIFA, the world governing body for the beautiful game, certainly does its share as steward of the game to affect change as well.

You can read more about FIFA’s varied CSR efforts at http://www.fifa.com/aboutfifa/worldwideprograms/index.html.

NEW YORK, Sep. 24 /CSRwire/ – FIFA, the world football’s governing body, announced three Commitments to Action at the annual meeting of the Clinton Global Initiative this week in New York, prompting former President Clinton to recognise the organisation for its engagement to world development goals.

“Our mission as world football’s governing body is to develop the game all around the globe and to use the power of football for positive social change. We are honoured to join the Clinton Global Initiative, and the commitments we will announce this week will further contribute to advancing that mission,” said Jerome Valcke, FIFA’s Secretary General, who will be on stage at 13.00 local time on Thursday, 24 September to announce one of the commitments together with former US President Clinton and Queen Rania of Jordan.

While FIFA has supported humanitarian activities and made charitable donations for over a decade, it has now moved away from a passive philanthropic role and established itself as a committed, responsible and involved actor. This is a new approach in the world of sports and Federico Addiechi, Head of FIFA’s Corporate Social Responsibility Department, will discuss FIFA’s commitments during a panel discussion at 10.30 local time on Thursday, 24 September.

(The press release continues at http://www.csrwire.com/press/press_release/27716-FIFA-Announces-Three-Commitments-to-Action-at-Clinton-Global-Initiative-Meeting?tracking_user={email}&tracking_source=email)