Commercially supported campaigns – Lady Foot Locker

It is not all about donations. We have seen a trend, thankfully, of giving people the chance to buy products they can really use and at the same time contribute to a cause. The RED campaign is a prominent example. We now have another effort, this time from Lady Foot Locker, which we highlight below. We have all bought cookies and brownies to support a very local cause. No reason we can’t buy bigger ticket items to do the same thing.

The following information comes from CSRWire. You can find the full press release at http://www.csrwire.com/press/press_release/27843-This-October-Lady-Foot-Locker-Is-Fashioned-for-a-Cause, with an excerpt provided below.

(Excerpt)

This October Lady Foot Locker Is Fashioned for a Cause

NEW YORK, Oct. 06 /CSRwire/ – In support of Breast Cancer Awareness Month, Lady Foot Locker reaches out to women of all ages with a collection of fashionable “pink” products. Touting messages of hope and inspiration, the line supports the efforts of the American Cancer Society┬« (ACS).

“Breast Cancer touches us all. Whether young or old, many of us have witnessed or experienced the effects of this terrible disease,” said Doug Smith, Brand Director for Lady Foot Locker. “Recognizing that no one is immune to this reality, we offer an exciting assortment that resonates with woman of all ages.”

A portion of the proceeds from the purchase of each of the limited-edition Lady Foot Locker products goes directly to ACS. Long-sleeved thermals that literally convey a message of “HOPE,” with original graphics and artwork, will be sold for $18 each, with $5 from this purchase supporting the efforts of ACS. The same “HOPE” graphic can be seen on the recycled tote, which will sell for $3. A pink string bracelet tops off the assortment at $2.50. Lady Foot Locker also offers a specially designed “pink” inspired gift card in which 10% of the purchase value goes towards the Society, in addition to a dedication card that has a cell phone decal and guidelines for early detection on the back.

(The press release continues at http://www.csrwire.com/press/press_release/27843-This-October-Lady-Foot-Locker-Is-Fashioned-for-a-Cause)