http://www.usaweekend.com/diffday/index.html

Make A Difference Day, the largest national day of helping others, is sponsored by USA WEEKEND Magazine and its 600 carrier newspapers. Make A Difference Day is held in partnership with Hands On Network and is supported by the Newman’s Own, which will provides $10,000 donations to charities selected by of each of 10 national honorees. The 19th Make A Difference Day is Saturday, Oct. 24, 2009.