Supporting play…from birth

We have highlighted the efforts of KaBoom! before. The organization is a leader in creating opportunities for children to play and pushing discussion about the need for kids to be active. A recent partnership with Huggies caught our eye as it provided multiple ways for the corporate brand to work with KaBoom! to generate money and awareness of the organization’s efforts and to drive its own brand awareness.

You can read the full press release from CSR Wire at, with an excerpt below.


Huggies Brand Teamed Up With Non-Profit KaBOOM! to Champion Play in Local Communities

WASHINGTON, Nov. 11 /CSRwire/ – Kimberly-Clark’s Huggies brand understands how important it is for kids to keep active, and how important play is to the development of a child. As a result, the Huggies brand has teamed up with national non-profit KaBOOM! in their effort to bring play back into the lives of children. To support the KaBOOM! partnership, the Huggies brand developed three ways to engage consumers in the campaign and increase loyalty among existing consumers.

Huggies Brand Built Playgrounds: To reach parents and kids in local communities, the Huggies brand partnered with KaBOOM! to fund all-volunteer, done-in-a-day playground builds. Playground builds are confirmed to take place in Tucson, Toronto and San Antonio this fall. Through the partnership more than 4,000 children will have a new place to play.

Huggies Brand Engaged Moms: For the first time, the Huggies brand Enjoy the Ride Rewards program includes a donation opportunity. Moms are invited to donate their Huggies Enjoy The Ride Rewards points to KaBOOM! Moms who participate in the loyalty program get points for purchasing Huggies brand products, taking online polls, visiting websites and watching videos. For every point consumers donate, the Huggies brand gives KaBOOM! five cents. So far, the Huggies brand Enjoy The Ride Rewards members have donated more than 79,000 points, totaling more than $4,000 toward the funding of a playground.

Huggies Brand Auctioned Autographed Shoes: The Huggies brand hosted an online auction at eBay Giving Works from September 22nd through October 2nd with proceeds benefitting KaBOOM! Huggies brand Big Movers shoes were signed by an assortment of celebrity Moms, Dads and parents to-be, including Jenny McCarthy, Jennie Garth, Peter Facinelli, Tori Spelling, Sarah Michelle Gellar and more!

“It’s great to have a brand like Huggies help us build playgrounds, continue our overall mission, and reach folks who’ll soon be engaged in the cause of play,” said KaBOOM! CEO Darell Hammond.

(The press release continues at