Something that we have highlighted earlier – we are ahead of the game! – got into gear this week. The Pepsi Refresh Project aims to find people, businesses, and non-profits with ideas that will have a positive impact. Pepsi will be provide grants at varying amounts in a various categories. If you were waiting to put your plan together, it is time to get your ideas on paper and maybe even in a video and get it in there.
The New York Times also covered the kick-off of the Project. The article by Stuart Elliott can be found here.