First thought may be, “What, Brett Favre is coming back to play another year.” 🙂 By the way, since I am the same age as Favre, he should play as long as he can. Makes me stay connected with the “player” part of the sports world.
The announcement this week of the new partnership between the National Football League Players Association (NFLPA) and the AARP (American Association of Retired Persons) brings to the forefront the beginning of a new commitment by NFLPA and hopefully other players association to leverage the expertise, the enthusiasm, and the perspective of retired players, the sports’ alumni association.
In this new alliance, former and current NFL players will join the AARP Create The Good program to become service ambassadors in their local communities through a variety of activities in 2010. The players will be in 17 communities, putting a spotlight on service. (April is National Volunteer Month). The NFLPA will also work with Create The Good on two additional national service events scheduled later in 2010.
We have proposed before that this group, i.e. retired players, which is much larger than the current number of players, can connect with fans and former players in a meaningful way. Kudos to the NFLPA for tapping into this valuable resource and also for leveraging the reach and program expertise of the AARP.