Sport continues to deliver countless opportunities for brands and properties to demonstrate their caring credentials as social responsibility is further embedded in the mainstream of corporate thinking. But how will the complex triangular relationship between sport, brands and social projects develop in the years ahead?
That’s the key question to be addressed at the third SportBusiness Group Sport and Social Responsibility Summit.
With an unswerving focus on sport and business, the summit brings together leading figures from the world of sport, brand marketing and the social sector for a series of presentations, interactive discussions and case studies. Each is designed to equip delegates with the information and analysis needed to make informed decisions about social responsibility.
Among the highlights of a packed one day programme, the conference will:
···Examine how the success of social responsibility initiatives is measured by each of the stakeholder groups.
···Reveal the findings of a major international survey from Edelman into how CSR really shapes consumer attitudes and shapes perceptions of brands and properties.
···Highlight best practice in the use of social media to create deeper engagement with CSR programmes and practictioners
···We look to the future through the eyes of industry experts to discover which factors will shape the future of CSR and sport.
Following on from our two success previous events, the Sport and Social Responsibility Summit returns for a day of insight, best practice and debate held at Charles Russell LLP, London on Friday March 18th 2011.