More sports organizations nationwide are engaging in philanthropy, their charitable work intricately tied to building their brands and complementing their business strategies, according to the preliminary results of a national study released by Northeastern University’s Center for the Study of Sport in Society.
Full article from Boston Business Journal at http://boston.bizjournals.com/boston/stories/2009/07/06/story9.html?b=1246852800^1854950&ana=e_vert.
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