Enhancing the World Cup atmosphere – inviting true fans

The following news item comes from Reuters. The full article can be found at http://www.reuters.com/article/sportsNews/idUSTRE57D3AR20090814, with an excerpt below.

S.Africa’s poor to get free 2010 World Cup tickets

Fri Aug 14, 2009 11:38am EDT

By Peroshni Govender

SOWETO, South Africa (Reuters) – Some 120,000 free tickets will be given away for next year’s soccer World Cup to ensure that poor South Africans, the biggest local fans of the game, can attend, organizers said Friday.

Officials are concerned that despite a special category of some of the cheapest tickets in World Cup history, poor blacks will not come to matches, robbing the event of the noisy and colorful atmosphere that is one of the biggest draws of holding the tournament in Africa for the first time.

Danny Jordaan, head of the local organizing committee, said 40,000 of the free tickets would be given to workers who built or updated the 10 stadiums. The rest will go to social projects funded by the game’s six major sponsors.