I like the partnership between government, corporate, and individuals to bring attention to this issue.
You can find the full article by Mark Sweney at The Guardian at http://www.guardian.co.uk/media/2009/oct/05/frank-lampard-anti-obesity, with an excerpt below. You can learn more about the Change4Life marketing effort at http://www.nhs.uk/change4life/Pages/Default.aspx.
Frank Lampard and Thierry Henry to front PepsiCo’s anti-obesity ads
Drinks maker PepsiCo’s campaign ties in with government’s £75m healthy eating push
Football stars Frank Lampard and Thierry Henry are to front an anti-obesity ad campaign launched by PepsiCo that ties in with the government’s £75m marketing push to reduce the waistlines of the nation’s children.
The multimillion-pound national ad campaign, which is being launched at the same time the Department of Health sponsors The Simpsons on Channel 4 to push a healthy eating message, aims to drive home the message that “active parents make active kids”.
The ad campaign has been launched by PepsiCo, under the banner Play4Life, which forms part of the government’s wider anti-obesity campaign called Change4Life.
“Even the best finishers need someone to start them off,” runs the strapline on the ad featuring Chelsea and England footballer Frank Lampard. The ad featuring Barcelona player Thierry Henry runs: “My influences? Marco van Basten, Maradona, my father.”
(The article continues at http://www.guardian.co.uk/media/2009/oct/05/frank-lampard-anti-obesity)