Great job by the League in building this campaign. This past weekend was the most high profile part of the campaign but this is a comprehensive effort that should make a real difference. My mom, a breast cancer survivor, was really touched to see guys wearing cleats, gloves, and wristbands to help generate awareness on such a grand scale.

You can learn more about the NFL’s efforts to suppor the cause of breast cancer awareness, especially early detection efforts, at http://www.nfl.com/news/story?id=09000d5d812e36ef&template=with-video&confirm=true.