My motivation in starting Sports Doing Good and The Kaur Group stems in part from the belief that employing good business practices along with the passion and influence of sport can help accelerate positive change in areas that need a boost or have even been ignored.
A survey from PR giant Edelman gauging Americans’ thoughts on who can and should help in building healthy communities firmly shows that people feel that business should be involved. And when it comes to healthy living, sports-related businesses surely can take a leadership role, especially as they partner with grassroots organizations all around the country and around the world.
You can find the full press release regarding the survey at http://www.csrwire.com/press/press_release/28378-New-Survey-Shows-Americans-Look-to-Business-to-Improve-Country-s-Health, with an excerpt below. You can download the survey results at http://www.edelman.com/insights/special/HealthEngagementPulse.pdf.
New Survey Shows Americans Look to Business to Improve Country’s Health; Edelman Health Engagement Pulse Reveals Need and Opportunity for Companies to Better Engage in Health Beyond Employee Wellness
…The Edelman Health Engagement Pulse — a new survey of 1,000 American adults — reveals a stark gap between how Americans want businesses to engage in health and what they believe is actually being done. Eight in 10 respondents believe it is important for business to share knowledge and innovations that improve health, and seven in 10 believe business should invest in creating healthy communities, yet only about one in 10 say business is doing an excellent or very good job of meeting these expectations. The study also showed that seven in 10 people believe it is important for business to help employees lead healthier lives.