The Finish Line is a premium athletic footwear, apparel and accessories store for men, women, and kids. The company operates 679 Finish Line stores in 47 states. But like many other individuals, organizations, and companies, it is providing support to a part of the world in which it has direct connection.
Finish Line’s approach to being part of the relief effort for Haiti is multifaceted, involving contributions by the company’s charitable foundation, its customers, employees, and charitable partners. Altogether, they are projected to raise more than $200, 000 in cash and footwear.
This is a good example of a company leveraging its relationship with multiple stakeholders to create a multiplier effect to the impact it can have on its own.