One of the organizations that we have long admired is love.futbol. It’s not just because we, well, love futbol (soccer). It’s really more about the organization’s mission. love.futbol provides an essential element to efforts in the world of sport and development, and that is, the creation of infrastructure. Infrastructure you ask? Yep, the fields on which the game can be played and so many of the programs being enacted around the world can take place.
love.futbol mobilizes communities to build soccer fields for which people young and old can truly enjoy the beautiful game. But as Drew Chafetz, co-founder of the organization said in a recent article at Changemakers.com,
“love.fútbol’s core competency isn’t really building soccer fields. It’s mobilizing and empowering communities to build their own.”
We see this as being key to the scalability of the love.futbol model. The organization cannot be in the “business” of building and managing fields. There are literally thousands, if not hundreds of thousands of communities, that can benefit from playing fields. love.futbol cannot build and manage them all. However, as it has shown and been deservedly rewarded for by organizations such as Nike and Ashoka, its skill and knowledge when it comes to creating and importing its process of mobilizing communities is absolutely scalable.
As you will see in the picture below, the field is more than just a place to play. It is a physical testament to the power of community. And it is a reminder of why they built the field…they, love, futbol.
You can read the full article by Kristie Wang at Changemakers.com by clicking here.