We came across a great piece by Jennifer Birn at Tonic.com* about NFL player Dhani Jones and his BowTie Cause. The piece was timely – right before Father’s Day – and fun. Even though the contest about which Jennifer writes about has passed, check out the BowTie site to learn about some of the organizations that are benefiting from Dhani’s cool effort and how you can purchase some product. Those of you who run organizations may want to think about ways to partner up with Dhani.
Now, I am not one for bow ties but Dhani definitely has me rethinking that position. Maybe I can wear one with the TOMS shoes I bought earlier this year. With both of these efforts, it seems that you get a lot more, i.e. good product and good feeling – than what you paid for. And we are definitely down with that.
BowTie Cause recently celebrated its first anniversary and in one year they’ve already sold more than 5,000 Bow Ties and raised in excess of $200,000 for more than 24 partner causes! With over two dozen causes to select from, including Stand Up 2 Cancer, the Alzheimer’s Association, The Leukemia & Lymphoma Society and LIVESTRONG, there’s bound to be a bowtie that represents the cause closest to your dad’s heart. If not, you can customize one of your very own!
In a recent interview with FoxSports.com‘s Ken Rosenthal, who’s pledged to sport a bow tie from the collection all month, Dhani wore a white bow tie and said, “The white bowtie represents a blank canvas, how we all come into the world, but as we people come into our lives they add color to our bowtie and we add color to their passions.”
Check out Bowtiecause.org and select the style that’s best suited to the guy in your life. While you’re there you can try out your own design skills by entering the contest to design the tie that’s going to be dedicated to support our troops!
Fun and easy, the site provides a blank tie outline and virtual markers for you to create your masterpiece right on the screen. When it’s complete, simply email it directly to Dhani at Dhani@bowtiecause.org.
The top 32 designs will be entered into the BowTie Cause Ties for the Troops Tournament. Readers will vote to determine a winner that will Foxsports.com’s Ken Rosenthal will announce during the All-Star Game broadcast on July 12 and then Ken will wear the winning design on the Sept. 24 MLB on FOX broadcast!
* Tonic is a platform for brands (consumers, celebrities and causes) to educate, interact and engage consumers around positive actions. We started as a destination for good news content, now we want to generate news of its own by bringing together the worlds of Silicon Valley, Madison Avenue, Philanthropy and Hollywood.
At Tonic, we also see ourselves as a service company — one that strives not only to inspire our readers, but to equip them with the resources to make a difference.