Category Archives: Marketing and promotions

Alianza de Fútbol – entrepreneurship scores

The following article from Hispanic Market Weekly covers the efforts of two entrepreneurs who have recognized an opportunity to leverage existing assets – the plethora of independent Hispanic soccer leagues…

Foot Locker and Leaders in the Sports World Join Forces

While a room full of men in dress suits and sneakers might evoke painful memories of awkward middle school dances, Foot Locker Foundation’s “On Our Feet” event is a long…

Bringing history to life

While it may not be Field of Dreams, it gets very close. Several very industrious individuals took on the very difficult task of building a statistical archive of Negro League…

The Word of the Day

Creativity! I am a big fan of the Colbert Report and was thrilled to see the show step up and mobilize “The Nation”, of which I am certainly a member…

Guest Post: What the World Cup means (and could mean) for business

Sab was kind enough to ask me, John Kim, from www.WorldCupCSR.wordpress.com, to contribute a guest post to this blog.  Of course I jumped at the chance and was absolutely flattered;…

"I'm in it to win it"

A terrific event took place last week that was focused on fun, good health, and safety. And it was for a group that we all should hope to be members…

Coordinated programming – iParticipate

Not sports-specific but certainly leisure-related. I applaud the collective action (no, Fox News, it is not socialism every time things are done for the benefit of many) to bring about…

The Best of (All) of Us

I am a huge fan of the Olympics and while I think in many ways it (i.e. the stewards of the Games) has lost its sports/moral compass, this is a…

Nothing strange about hoops outdoors

Okay, maybe it is a bit strange when the players are multimillionaires playing on a beautiful court with thousands of people watching but still… Last week the Phoenix Suns held…

NASCAR's Green Flag Tree Planting Program

Nice tie-in. The following comes from Gretchen Becker at Indystar.com, http://www.indystar.com/article/20091012/LOCAL1804/910120364. NASCAR pays for 40 new trees to be planted in Westside park A Westside park will receive 40 new…