Category Archives: Marketing and promotions

My favorite type of holiday greeting

I received an email last week from Ben Gucciardi, Founding Director of Soccer Without Borders. It combined holiday greetings with a summary of the accomplishments of the organization over the…

Athletes giving back – Part 3 – Emily Cook

We had the chance to hear directly from Emily Cook, a 12-year member of the US Freestyle Ski Team, member of the 2006 Olympic Team who is currently training to…

Athletes giving back – Part 2 – Competition time!

There is a second phase to the debate being hosted by Athletes for Hope, a phase that involves a campaign/competition to raise funds for one’s favorite cause. Called Who Gives!…

NBA and girls in the game

This is not related to David Stern’s comment about the possibility of a woman playing in the NBA. Rather, we are talking about the Chicago Bulls/Detroit Pistons game that will…

Pepsi looking to be Super in your community

Big news regarding a big Super Bowl sponsor. Pepsi will drop its beverage-related Super Bowl advertising in 2010 – the total for the 2009 game was $15 million for 150…

Award 3, recognize 30, educate thousands more – The Rudy Awards

I just learned about a new award given out by an organization of which, I again, am just becoming aware. This is what makes publishing this blog so much fun….

Supporting play…from birth

We have highlighted the efforts of KaBoom! before. The organization is a leader in creating opportunities for children to play and pushing discussion about the need for kids to be…

Nike, Bono, the World Cup and some red laces – is there a problem with that?

John Kim publishes the very insightful and very timely “The World Cup and CSR“ blog. With the official draw taking place a few days ago, I think we are officially…

50 Years, 50 Twins

This is a nice effort by the MLB’s Minnesota Twins that brings the team out into the community, celebrates its history, and raises money for various charitable causes. You can…

The power, prestige and impact of retired athletes

While there was talk of legendary driver Michael Schumacher returning to F1 action this year, he is officially retired, having had one of the most impressive careers of any athlete…