Wilson Sporting Goods Co. is teaming up with NCAA to develop its own March Madness cancer fighting effort.  While there might not be Pizza involved (see yesterday’s posting), the program…

No, sadly we are not talking about the latest and greatest medical breakthrough in cancer research.  Instead though, we are talking about March, when everything gets a little mad.  March…

Conventional wisdom is that it is expensive to be a good corporate citizen, a luxury that only the biggest brands can afford.  However, there is a lot of interesting data…

We don’t shill for any company – at least not yet – at Sport Doing Good. We, however, want to showcase a fun commercial from Pepsi that brings together some…

Last week, Her Majesty, Queen Rania Al Abdullah of Jordan joined the GSMA to announce the 1GOAL: Education for All mobile campaign. The GSMA is an association of the world’s…

The 2nd annual Global Sports Forum will be taking place next month in Barcelona (March 8-10). Part of that great event is the awarding for the first time of the…

Something that we have highlighted earlier – we are ahead of the game! – got into gear this week. The Pepsi Refresh Project aims to find people, businesses, and non-profits…

Global sportswear and equipment manufacturer PUMA and the United Nations Environment Programme (UNEP) recently announced a strategic partnership to support biodiversity worldwide and specific initiatives in Africa. Puma has created…

Over the past few days we have highlighted the efforts of a number of athletes and organizations to aid the people of Haiti in this incredible time of need. Support…

Enough about Gilbert Arenas “goofing” around. Here’s a story worth your time. HP, the NBA and the International Society for Technology in Education leveraged their respective expertise and resources to…