Nike Report on CR and Sustainability

This week Nike released a major report reviewing the progress the company has made to reach its five-year CR goals set back in 2007.  The report looks back at the efforts of the last three years, as well as the work to be done in the future.  You can read the full report here.

The report provides insight into Nike’s strategy, methodology and process of evaluation and response. We are constantly on the look out for best practices and for commentary from those in the industry about how things are evolving in the world of sports and development. The report provides both.

(c) Nike. Photo: The Zoom MVP Trash Talk combines Nike’s
commitment to Considered Design, marrying performance product
and sustainability, with Phoenix Sun’s Steve Nash’s passion
for the environment. 

According to Nike, “Nike sees Sustainable Business and Innovation as an integral part of how we can use the power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change.

The opportunity is greater than ever for sustainability principles and practices to deliver business returns and become a driver of growth, to build deeper consumer and community connections and to create positive social and environmental impact in the world.”

Some of the highlights of the report include:

1.  Considered Design – combining sustainability principles and innovative performance products for athletes by reducing or eliminating toxics and waste and increasing the use of environmentally preferred materials.

2.  GreenXchange – GX is a web-based marketplace designed to share intellectual property which can lead to new sustainability business models and innovation.

3.  Lean and Human Resource Management

4.  Sport for Social Change

5.  Energy and Climate Change Strategy

We are paying particular attention to section Sport for Social Change. That section can be accessed by clicking here.