March 22nd is World Water Day – a global observance of our planet’s most precious resource. In recognition of World Water Day, the Surfrider Foundation is unveiling a robust offering of events and activities, including the launch of a new water quality and management-related program, a new educational video, an exciting water quality-themed online contest, and a one day-only membership offering.
Founded in 1993 by the United Nations General Assembly, World Water Day was created to help focus public attention on the critical water issues facing our global community. The theme for this year’s World Water Day is Clean Water for a Healthy World.
“Water is the foundational basis for all life on the planet,” says Matt McClain, Surfrider Foundation’s Director of Marketing and Communications. “How we interact and manage water has a direct affect on not only our marine resources, but the whole of our world as well.”
To help illustrate this point, the Surfrider Foundation is launching Know Your H20 – a new program that focuses on the issues behind use and management of our world’s water resources – on World Water Day.
“Know Your H20 is the next evolutionary step in Surfrider Foundation‚s long-running Blue Water Task Force monitoring program,” says McClain. “Our goal is to move beyond telling people there are challenges to marine water quality, and towards educating them on how they can take steps to improve it.”