Category Archives: Social Responsibility

Dialing up grassroots programs

When it comes to sports sponsorship, Deutsche Telekom Group is pretty much known worldwide, mostly based on its involvement with top-class sports properties such as Bayern Munich and the German…

Girls on the Gridiron – 2 stories

As we get into the heart of the NFL playoffs – Go JETS! – we wanted to highlight two football-related stories, neither of which includes anyone you will see on…

The strategic value of environmental sustainability in sport

We recently came across an interesting piece by Dale Neuburger, Director, TSE United States. It was published right after the United Nations Framework Convention on Climate Change, which came two…

All in a Knight's work

John Canzano of The Oregonian penned a piece recently about Phil Knight, the co-founder and chairman of Nike, and his love for and influence on the University of Oregon’s athletics,…

Sports for Peace and Life

Last week I watched the documentary, 3 Points, which chronicled NBA player Tracy McGrady’s trip to Africa to learn about the situation in Darfur. In light of the message from…

SportsUnited – Kwan in Korea

World and Olympic champion Michelle Kwan is in Korea as part of the U.S. State Department’s Bureau of Educational and Cultural Affairs’ SportsUnited program. This is the figure skating champion’s…

A video triggers Boateng's donation

What stands out in this article about Ghanian pro soccer player Derek Boateng, who currently plays in Spain for Getafe, is not so much the donation he made, which was…

HP and NBA notch a digital assist

Enough about Gilbert Arenas “goofing” around. Here’s a story worth your time. HP, the NBA and the International Society for Technology in Education leveraged their respective expertise and resources to…

It's not only about the kids

Adults need to get in gear! We offer news of an event taking place in a few months in Luton, in the UK, in which adults will be invited to…

Olympic-sized dreams and helping hands

We are about a month away from the 2010 Vancouver Winter Olympic Games. In addition to great performances, we are inevitably going to hear stories about overcoming personal obstacles and…