Category Archives: Policy

Making sports safe, inclusive and fair

Sometimes the worst of human behavior makes its way onto or around our playing fields. Players, and maybe worse, parents!, forget about why we play and the respect they should…

When is gym?

That used to be a question a lot of us would ask years ago. Having a respite from non-stop class, getting a chance to play – maybe even outside! –…

Nike Report on CR and Sustainability

This week Nike released a major report reviewing the progress the company has made to reach its five-year CR goals set back in 2007.  The report looks back at the…

Sports, branding, philanthropy – a growth business

We are fortunate to be able to republish a piece on the marketing/PR strategy behind sports and philanthropy for larger brands and even for local ones, from Joe Favorito, a…

The strategic value of environmental sustainability in sport

We recently came across an interesting piece by Dale Neuburger, Director, TSE United States. It was published right after the United Nations Framework Convention on Climate Change, which came two…

All in a Knight's work

John Canzano of The Oregonian penned a piece recently about Phil Knight, the co-founder and chairman of Nike, and his love for and influence on the University of Oregon’s athletics,…

SportsUnited – Kwan in Korea

World and Olympic champion Michelle Kwan is in Korea as part of the U.S. State Department’s Bureau of Educational and Cultural Affairs’ SportsUnited program. This is the figure skating champion’s…

The BCS will be replaced

Much like in other scenarios in sports, e.g. advertising on uniforms, allowing liquor advertising, gambling on sports, the wild-card in baseball playoffs, those in favor of the status quo find…

A new acronym for sports – CPR

Forget about RBI, ERA, TD, GAA. Try CPR. This situation involving a referee performing CPR on a player invites the question of how many sporting events have CPR-trained referees of…

Another stage in the Tour de Lance?

“The American Diabetes Association estimates 23.6 million children and adults in the USA — 7.8% of the population — have diabetes. Complications of type 2 diabetes can include blindness, kidney…