Category Archives: Corporations

Dialing up grassroots programs

When it comes to sports sponsorship, Deutsche Telekom Group is pretty much known worldwide, mostly based on its involvement with top-class sports properties such as Bayern Munich and the German…

Sports for Peace and Life

Last week I watched the documentary, 3 Points, which chronicled NBA player Tracy McGrady’s trip to Africa to learn about the situation in Darfur. In light of the message from…

HP and NBA notch a digital assist

Enough about Gilbert Arenas “goofing” around. Here’s a story worth your time. HP, the NBA and the International Society for Technology in Education leveraged their respective expertise and resources to…

Business (sports) taking a leadership role

My motivation in starting Sports Doing Good and The Kaur Group stems in part from the belief that employing good business practices along with the passion and influence of sport…

Pepsi looking to be Super in your community

Big news regarding a big Super Bowl sponsor. Pepsi will drop its beverage-related Super Bowl advertising in 2010 – the total for the 2009 game was $15 million for 150…

Supporting play…from birth

We have highlighted the efforts of KaBoom! before. The organization is a leader in creating opportunities for children to play and pushing discussion about the need for kids to be…

Nike, Bono, the World Cup and some red laces – is there a problem with that?

John Kim publishes the very insightful and very timely “The World Cup and CSR“ blog. With the official draw taking place a few days ago, I think we are officially…

The power, prestige and impact of retired athletes

While there was talk of legendary driver Michael Schumacher returning to F1 action this year, he is officially retired, having had one of the most impressive careers of any athlete…

Building the next generation of changemakers

There are A LOT of young people who want to work in sports. They can be found, of course, in sports management programs from the undergraduate to doctoral levels, and…

Foot Locker and Leaders in the Sports World Join Forces

While a room full of men in dress suits and sneakers might evoke painful memories of awkward middle school dances, Foot Locker Foundation’s “On Our Feet” event is a long…