NASCAR races to the sun

Some companies, organizations and sports entities are not thought of when you hear “environmentally-friendly” or “sustainability.” By things can change and those folks can not only change, but even serve…

Sports media – Making it your own game

In reading about the International Wheelchair Basketball Federation (IWBF) we came across coverage of its World Wheelchair Basketball Championships, held this year in Birmingham, England. Looked like a great event….

Feet, hands, soccer, tennis – Nadal and Djokovic have it all!

Fun stuff from great tennis players and pretty good soccer/futbol players as well. An embarrassment of riches as they say. Click here to watch a fun video.

Aug. 18 deadline – Voting in Nike/Changemakers “changing lives through football”

Nike and Ashoka’s Changemakers have again partnered up on a competition that brings together energetic, inspiring individuals and organizations and their local and worldwide supporters.  Building on the success of…

Rural challengers – the love and impact of sports knows no boundaries

Providing access to sports and all its related positive effects can be a challenge even in the most developed locations. Money, infrastructure, eduation, etc. Even when it’s all there sometimes…

CSR: Taking its rightful place in the sports sponsorship discussion

The growth of the prominence of sports and social responsibility is indicated by a host of items, e.g. programs promoted by teams, leagues, and individuals; coverage in the sports and…

Benchmarking passion for team, league, and sport

In 2011, Major League Soccer (MLS) will invite 2 more teams into the fold – the Vancouver Whitecaps and the Portland Timbers – bringing the total to 18 teams in…

Sport and development in good hands

Good acts borne from and/or related to sports in the modern era have been around since those sports were first “created.” That is what is inherent in sports, i.e. working…

Sports sponsorship “practice” that can be perfect

We have seen a major rise in sponsorships/partnerships involving teams, leagues, and organizations and a host of charitable, humanitarian and other socially-related causes. Those are efforts that we highlight here…

Rebirth of a sports legend? The New York Cosmos

The late 1970s and early 1980s featured maybe what was the initial version of the term Galacticos made famous by football/soccer teams such as Real Madrid and Chelsea. Powerhouses that…